Overview
Doe Donuts is a beloved vegan donut shop located in Portland, Oregon. Known for its innovative and delicious plant-based donuts, Doe Donuts has carved out a unique niche in the city's vibrant culinary scene. The shop prides itself on using high-quality, cruelty-free ingredients to create a wide array of flavors, from classic favorites to inventive seasonal offerings. With a commitment to sustainability and ethical sourcing, Doe Donuts not only satisfies sweet cravings but also aligns with the values of its conscientious customers. The shop's inviting atmosphere and dedication to community engagement have solidified its reputation as a must-visit destination for both locals and tourists alike.
Problem to solve
Doe Donuts faced the challenge of expanding its customer base while maintaining its strong brand identity. The shop needed to modernize its branding to better reflect its innovative spirit and appeal to a broader audience. Additionally, Doe Donuts sought to increase brand recognition and differentiate itself in a competitive market, all while staying true to its core values of sustainability and ethical sourcing.
Sketched concepts
Solution
Doe Donuts tackled the challenge by modernizing its logo, transforming the old doe deer into a sleek, contemporary design. They incorporated a donut and soft serve ice cream into the graphic, clearly showcasing their specialties. This rebrand not only refreshed their visual identity but also reinforced what Doe Donuts is all about, attracting new customers while delighting existing fans.