Overview
Lana Del Rey, born Elizabeth Woolridge Grant, captivates audiences as an American singer, songwriter, and record producer. Known for her cinematic style and themes of tragic romance and glamour, she gained rapid fame in 2011 with her viral hit "Video Games."
Her second studio album, “Born to Die”, released in 2012, solidifies her place in the music industry. The album features a lush, baroque pop sound, blending indie pop, hip hop, and trip hop. It vividly explores love, heartbreak, and self destruction, showcasing hit singles like "Video Games," "Born to Die," and "Summertime Sadness." The album achieved commercial success and exerts a lasting influence on contemporary music, praised for its evocative production and Del Rey's hauntingly beautiful vocals.
Problem to Solve
This design project is in celebration of the 10th anniversary of Lana Del Rey's seminal album "Born to Die." Alongside a special record reissue, the goal was to create a distinctive merchandise line to commemorate this milestone that the merchandise company Spumoni was spearheading.
The Approach
The design approach focused on creating a visually mnemonic piece, evoking nostalgia and familiarity. Drawing inspiration from the iconic little girl on the Morton's Salt packaging, the design aims to elicit a sense of homeliness and comfort, resonating deeply with fans. This familiar imagery not only connects with a broad audience but also reinforces the timeless and enduring nature of Lana Del Rey's music.
By blending contemporary aesthetics with nostalgic elements, the "Summertime Sadness" merch design captures the essence of the album's legacy, offering fans a tangible connection to the music they love.
