Overview

Perfect Bloom is making waves in the music scene with their dynamic blend of dark wave, indie, goth, and electronica. Formed by Danny Porter of At the Heart of the World and Rikki De Luna from Dying for It, this new band is already capturing attention with their haunting and atmospheric sound.

Drawing heavy influences from legends like Roses Never Die, Swans, and Type O Negative, Perfect Bloom crafts music that is deeply emotive and sonically rich. Porter's and De Luna's combined talents create a powerful and immersive experience that is hard to ignore.

Perfect Bloom is poised to leave a lasting mark with the release of their debut album, "Put the Angels to Shame." This record promises to deliver the depth and intensity fans crave, while exploring exciting new musical territories. Watch out for Perfect Bloom as they redefine the boundaries of dark wave and beyond.

Problem to solve

Creating the visual identity for Perfect Bloom involves translating their unique blend of dark wave, indie, goth, and electronica into a compelling brand that stands out. The challenge is to distill their haunting and atmospheric sound, influenced by Roses Never Die, Swans, and Type O Negative, into a distinctive and memorable visual form. This identity must balance modernity with timeless appeal, reflecting the band's themes of defiance and melancholic beauty while remaining versatile across all platforms—from album covers and merchandise to social media and live performances. By engaging in collaborative workshops, exploring various design elements, and iterating with professional feedback, Perfect Bloom can craft a cohesive and striking visual identity that resonates with both current fans and new listeners.

Solution

To develop Perfect Bloom's visual identity, we started with in-depth brand workshops with Danny Porter and Rikki De Luna, ensuring the visuals captured their unique blend of dark wave, indie, goth, and electronica. We focused on avoiding typefaces that looked "hardcore adjacent" and instead created a distinctive look by replacing the O's in "Bloom" with wilting roseheads, visually reinforcing the band's melancholic themes. Experimenting with color schemes, typography, and imagery, we crafted multiple design concepts and refined them through iterative feedback. Our approach, coupled with professional design expertise, culminated in a cohesive and striking visual identity that authentically represents Perfect Bloom's haunting sound and sets them apart in the music industry.